ALYWAY ERA aims to offer customers a unique selection of vintage/reworked clothing while coinciding with today's trends. The idea was sparked by creator Alexandra aka Aly, who noticed the lack of originality in the fast fashion world, along with the harmful effects it continues to cause our planet.
Not only is shopping vintage adding authenticity to your everyday look, it also contributes towards a sustainable lifestyle that can immensely change the outcome of our environment.
ALYWAY ERA serves as a Canadian e-commerce business accessible to customers across North America, and also makes it possible for those who live near the Montreal area to physically come visit our shop at Floh Market on Saint-Denis.
A message from the creator:
I would like to start off by thanking you all for showing love and taking part of this sustainable movement! When it comes to style inspiration, the 90's and early 2000's have my heart. Not only do I admire the oversize fits, crop tops and sporty looks that define this fashion era, I also feel like my true self wearing them. A timeless aesthetic is what I want to bring you all with ALYWAY ERA.
Having love for multiple aesthetics helps me stay committed to thrift a balance of many moods. Creating looks with unique, recycled garments simply makes your outfit that much more original, which I consider to be art.
Understanding that not everyone is ready to give up on fast fashion completely, I strongly encourage you to consider having vintage pieces in your closet. By purchasing less new clothing, you are diminishing the speed of pollution towards Earth and reducing your carbon footprint. Now imagine the impact if everyone did their part!
All garments available on ALYWAY ERA are curated by me with passion and detail. I hope you all experience the same feeling I get when shopping vintage.
Sustainability is the new wave 🌊